Tan Sri Liew Kee Sin is a name synonymous with innovation, vision, and success in the real estate and property development industry in Malaysia. As the former CEO and current Chairman of EcoWorld Development Group Berhad (EcoWorld Malaysia), Liew has been a driving force behind the company’s rapid growth and success in transforming Malaysia’s urban landscape. His entrepreneurial journey is an inspiring tale of perseverance, leadership, and a commitment to sustainable development.
This blog will delve into Tan Sri Liew Kee Sin’s entrepreneurial journey, educational background, business ventures, struggles, successes, and his significant contributions to the real estate industry through EcoWorld Malaysia.
Early Life and Educational Background
Tan Sri Liew Kee Sin was born in Malaysia and grew up in an environment that instilled values of hard work and perseverance. From a young age, Liew exhibited a keen interest in business, and his ambitions were nurtured by a family that emphasized education as the key to success. Liew’s educational journey led him to pursue a degree in Building at the University of Auckland in New Zealand, where he gained valuable knowledge in construction and property development.
His academic background in building laid the foundation for what would later become a highly successful career in real estate. Liew’s decision to focus on the property development sector was shaped by his understanding of the potential for growth and transformation within the industry, particularly in the growing urban landscape of Malaysia.
Career Beginnings and Business Background
Liew Kee Sin’s career in the real estate industry began in the early 1990s. He joined the SP Setia Group, a prominent Malaysian property development company, in the 1990s, where he held key leadership roles. His skills in project management, business strategy, and team building quickly made him a key figure in the company. Under his leadership, SP Setia became one of Malaysia’s most successful property development firms, with projects spanning residential, commercial, and mixed-use developments.
Liew’s rise in the company was marked by his visionary leadership and ability to expand the business. During his tenure at SP Setia, Liew played a pivotal role in overseeing the development of major projects such as the Setia Eco Park, Setia City, and Setia Alam. These developments helped establish his reputation as a dynamic and forward-thinking leader in the real estate sector.
However, his entrepreneurial journey took a decisive turn in 2013 when Liew Kee Sin decided to leave SP Setia to embark on a new venture, which led to the creation of EcoWorld Development Group. The decision to start EcoWorld Malaysia stemmed from Liew’s desire to create a company that could integrate sustainability, innovation, and community-building within its projects.
EcoWorld Malaysia: A Vision for Sustainable Development
In 2014, Tan Sri Liew Kee Sin, along with a group of prominent investors, founded EcoWorld Development Group. The company’s vision was clear: to be a leader in the real estate industry by providing sustainable, community-focused developments. EcoWorld Malaysia’s focus on eco-friendly practices, green buildings, and creating livable communities has resonated with buyers and investors alike.
EcoWorld’s first major project was the Eco Majestic development in Semenyih, a project that embodied Liew’s vision of creating smart, sustainable communities that provide a balanced lifestyle. The project emphasized eco-friendly designs, the incorporation of green spaces, and the use of energy-efficient technologies. This focus on sustainability and community-building quickly became a hallmark of the company, distinguishing EcoWorld from other players in the property market.
Key Developments and Expansion
Under Liew’s leadership, EcoWorld Malaysia has achieved tremendous success with several iconic developments across Malaysia. These include:
- Eco Botanic in Johor Bahru: A township development known for its smart, eco-friendly designs and family-friendly amenities.
- Eco Ardence in Shah Alam: A mixed-use development that integrates modern living with eco-conscious practices.
- Eco Sanctuary in Shah Alam: A luxurious residential development that focuses on preserving natural landscapes while offering a premium living experience.
- Eco Grandeur in Puncak Alam: A township that blends nature and modern living while providing state-of-the-art facilities and infrastructure.
These projects and many more have cemented EcoWorld’s position as one of the leading real estate developers in Malaysia. Under Tan Sri Liew Kee Sin’s guidance, the company has expanded its presence beyond Malaysia, with projects in the United Kingdom and Australia, further strengthening its global reach and reputation.
Struggles and Challenges
While EcoWorld’s success is undeniable, the company has also faced its fair share of challenges. One of the most significant struggles Tan Sri Liew Kee Sin encountered was navigating the competitive and highly regulated nature of the real estate industry. The Malaysian property market is constantly evolving, with shifting market dynamics, government regulations, and consumer preferences. Liew’s ability to stay ahead of these changes, adapt to market demands, and consistently deliver innovative, sustainable projects has been a key factor in his success.
Another challenge faced by EcoWorld was the economic slowdown in Malaysia and other global markets. Property development is often affected by fluctuations in the economy, interest rates, and consumer spending. Despite these obstacles, Liew’s leadership helped EcoWorld weather these tough periods, focusing on creating value for customers and maintaining a positive company culture.
Additionally, EcoWorld faced challenges in its early years, as it worked to establish its brand identity and reputation in a competitive market. With Liew at the helm, the company focused on building trust with its customers, delivering high-quality products, and promoting sustainability—principles that have driven the company’s success.
Successes and Achievements
The successes of EcoWorld Malaysia under Tan Sri Liew Kee Sin’s leadership are a testament to his ability to anticipate market trends and capitalize on opportunities. Some key achievements include:
- Rapid Growth and Market Expansion: Since its inception, EcoWorld has grown rapidly, with its market capitalization reaching over RM 4 billion. The company’s diverse portfolio of projects, ranging from affordable homes to luxury developments, has attracted a wide customer base.
- Sustainability and Innovation: EcoWorld has earned a reputation for its commitment to sustainability. Many of its projects have received green building certifications and are designed with eco-friendly features, such as solar panels, rainwater harvesting, and energy-efficient systems.
- Awards and Recognition: EcoWorld has won numerous awards for its developments, including recognitions from the FIABCI Malaysia Property Awards, the Asia Pacific Property Awards, and other prestigious industry accolades. The company’s commitment to excellence has been recognized both locally and internationally.
- Community Impact: EcoWorld has focused on creating developments that offer more than just homes—they aim to create communities. The company’s emphasis on green spaces, public amenities, and quality of life has earned it the trust of thousands of homebuyers and investors.
Leadership Philosophy and Legacy
Tan Sri Liew Kee Sin is widely recognized for his forward-thinking leadership and his ability to steer EcoWorld towards success. His leadership style is characterized by a focus on integrity, innovation, and sustainability. He believes in the importance of creating lasting value for customers, stakeholders, and communities, which has been a driving force behind EcoWorld’s success.
Liew’s legacy goes beyond just creating successful developments. His focus on sustainable living and community building has set a new standard in the real estate industry in Malaysia. By making eco-friendly and green developments a priority, he has helped push the boundaries of traditional property development, ensuring that the industry is more mindful of the environment and future generations.
Conclusion
Tan Sri Liew Kee Sin’s entrepreneurial journey is a story of vision, perseverance, and innovation. From his early career at SP Setia to founding EcoWorld Malaysia, he has transformed the property development landscape in Malaysia. EcoWorld’s focus on sustainability, eco-friendly designs, and creating meaningful communities has redefined what property development means in the 21st century.
His leadership and vision have not only propelled EcoWorld to success but have also made a lasting impact on the Malaysian real estate industry. As EcoWorld continues to grow and innovate, Tan Sri Liew Kee Sin’s legacy as a visionary leader and advocate for sustainable development will undoubtedly inspire future generations of entrepreneurs in the real estate sector.
